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Online Fundraising Academy: Donor-Centered Retention Strategy

New donors are more difficult and expensive to attract than ever. If a new donor gives only once – as nearly 60% do – then you’re often left with a loss on your initial investment to gain that new donor. While acquisition will always be important, to survive in today’s nonprofit environment, organizations must focus on ways to keep existing donors coming back year after year. Join us for a session designed to help you develop a donor-centered retention strategy.


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