How is your webinar different than that of your competition?
More specifically, why should people attend your webinar over another?
This is where your webinar USP, or unique selling proposition, comes into play.
Your USP is what makes your webinar stand out, what differentiates you from all the rest. It’s what makes people say, “THIS is a webinar I need to attend!”
It’s essential for getting the highest amount of attendees to show up and stick around for the entire presentation.