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How to Develop a Unique Selling Proposition for Your Webinar

Creating a webinar USP

How is your webinar different than that of your competition?

More specifically, why should people attend your webinar over another?

This is where your webinar USP, or unique selling proposition, comes into play.

Your USP is what makes your webinar stand out, what differentiates you from all the rest. It’s what makes people say, “THIS is a webinar I need to attend!”

It’s essential for getting the highest amount of attendees to show up and stick around for the entire presentation.

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5 Elements of Webinars that Convert (Plus a Bonus 1)


What’s the difference between webinars that convert, and those that fizzle out?

A big factor is the structure. If you don’t have the right elements, in the right places, your webinar is set up to fail.

So, what are those elements, and how do you structure them effectively?

Let’s take a look…

1. The Introduction

This is where you hook them in and lock in their attention for the rest of the webinar. So, you must start your webinar with a bang…not a bust!

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How to Use Snapchat to Promote Your Webinar

Webinar promotion with Snapchat

Have you been using Snapchat?

If not, you’re missing out on a rapidly growing audience. To put it in perspective, Snapchat grew as much in one year as Twitter has in four years combined (2013 Infinite Dial study).

What’s more, Snapchat has become the USA’s second favorite social network, behind only Facebook.

With this kind of impact, Snapchat should definitely play a part in your webinar promotion strategy.

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3 Ways to Build a Buzz Around Your Webinar

How to build buzz around your webinar

You know your webinar is going to be awesome. That it’s going to be jam packed with value, and end with an incredible offer attendees can’t refuse.

But your audience doesn’t know it – at least, not yet.

That’s why it’s important to build some buzz around it. Something to get them excited, on the attendee list, and clear on their calendar.

In today’s world, there are A LOT of good strategies to build buzz around your webinar. Today, we’re giving you three of our favorite ways to do it.

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4 Steps to Choosing an Irresistible Webinar Topic

How to Choose an Irresistible Webinar Topic

Tell me, have you ever experienced this?

One second, you’re searching Google about a topic you’re interested in, and you come across a website that fits the problem you want to solve. So, you scan through it, get the info you need, then click away.

Later that day, you check your Facebook feed and BOOM – there’s an ad for a webinar from that same site! And – you guessed it – it seems to provide an even more in-depth solution to your problem. The subject is basically screaming your name.

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