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How to Start Your Webinar with a Bang… Not a Bust

start your webinar with a bangThey say it’s not how you start, it’s how you finish.

And while that may be true in some cases, especially sporting events, it’s less true for others…

Like webinars.

If you don’t get your webinar off to a good start, your attendees will zone out and focus their attention elsewhere, or leave the webinar altogether.

Just as they don’t want to waste their time in a boring, confusing, uninformative or overly “salesy” marketing event, you don’t want to waste your time speaking to an audience that’s checking their email or surfing the web.

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API: Integrate with MeetingBurner

The MeetingBurner API (Application Program Interface) allows you to integrate your software directly with MeetingBurner. We use the industry standard OAuth process for secure authentication, and the REST API standard to make it simple to set up the integration.

What can you do with the API?

Here are just a few examples:

  1. Host your own meeting registration forms. Our API allows you to easily register attendees for any of your upcoming meetings. This frees you up to create your own custom registration and “thank you” pages directly on your own site, providing attendees with a seamless experience.
  2. Run a training website with your MeetingBurner recordings. Use our API to easily pull recorded meetings from our database, and display them any way you like.
  3. Automatically update your website & webinar calendar. Do you post an upcoming webinar schedule on your website? Instead of having to manually update your site every time you schedule a new event, use our API to automate the process and keep your calendar current.

Developers can access our MeetingBurner API Documentation to learn more. If you’re not a developer, but are interested in integrating with MeetingBurner (or simply have questions about setting up your integration) please don’t hesitate to contact us.

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How to Create a Compelling Webinar Call-to-Action that Converts

webinar call to actionThe call-to-action is an essential part of your webinar. Without it, your event ends without purpose or direction. And what a missed opportunity that would be!

A call-to-action tells your attendees exactly what you want them to do next—for example, beta test your product, download your white paper, buy your software, register for your next event, or hire you to consult them.

When is a call-to-action a good one? And when does it fall flat?

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How to Get Massive Value from Your Recorded Webinars

webinar_recordingThere’s an important part of your webinar game plan that you may be missing.

If you are missing this key piece, not only is your viewership suffering… not only are your sales a fraction of what they could be… but you’re also missing out on a ton of long-term potential!

What is this key piece? It’s simple, really.

Meeting and webinar recordings.

There are only so many hours in a day.

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How to Promote Your Webinar on LinkedIn

Promoting a webinar on LinkedInLinkedIn continues to grow at an alarming pace. In fact, since you’ve started reading this post, six to eight people have created a LinkedIn account.

Yes, that’s correct—every second, two new members join LinkedIn.

That’s a powerful statistic.

Odds are, your prospects are using LinkedIn—so it’s an important tool for your business.

There are many ways you can use it to your advantage—today, we’ll discuss an important one: How to promote your webinar on LinkedIn.

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