LinkedIn continues to grow at an alarming pace. In fact, since you’ve started reading this post, six to eight people have created a LinkedIn account.
Yes, that’s correct—every second, two new members join LinkedIn.
That’s a powerful statistic.
Odds are, your prospects are using LinkedIn—so it’s an important tool for your business.
There are many ways you can use it to your advantage—today, we’ll discuss an important one: How to promote your webinar on LinkedIn.
Webinars are a powerful lead generation tool for your business.
But sometimes, they can feel overwhelming to plan.
While planning a webinar can be stressful and time-intensive, it doesn’t have to be.
The key is to focus your effort on what’s important. Do that, and the webinar planning process can be simple.
You know the 80/20 principle, right? It was discovered by Italian Economist Vilfredo Pareto in the early 1900s when he realized that 80% of the wealth in England was held by 20% of the population.
Do you remember sitting through painfully boring classes in high school and college? Some teachers just never got it.
Their monotone voice drawled on. You felt like you shattered through space and time and teleported into Charlie Brown’s classroom. You know, with the infamous “Wah wah” teacher.
But when you had a good teacher, you raised your hand more often. You wanted to contribute. You were even excited to go to class!
If you want your webinars to be effective, generate leads and skyrocket your business, you need people to show up.
You need webinar attendees.
The way to get those attendees is through promotion—and social media is one of the best webinar marketing and promotional channels, especially from an engagement perspective.
You’ve witnessed the viral potential of social marketing first-hand—the “ALS Ice Bucket Challenge”…Dove Real Beauty Sketches, the feminism #LikeAGirl campaign…these are just a few examples.
A well-run webinar is one of the most powerful tools in your content-marketing toolbox.
It presents an opportunity for your business to generate massive sales and new leads, build authority, and much, much more.
So, how do you take advantage of this tool and get the most out of your webinar?
That’s what you’ll discover today. After reading, you’ll be well on your way to running an awesome webinar that your customers love.