7 Tips to Run an Awesome Webinar

webinar tipsA well-run webinar is one of the most powerful tools in your content-marketing toolbox.

It presents an opportunity for your business to generate massive sales and new leads, build authority, and much, much more.

So, how do you take advantage of this tool and get the most out of your webinar?

That’s what you’ll discover today. After reading, you’ll be well on your way to running an awesome webinar that your customers love.

Here are 7 webinar tips every host should follow…

1. Practice  

Schedule a dry-run of your webinar a few days beforehand. Presenters should know how and when they will hand off to each other, content and slides should be finalized, and everyone should be familiar with the technology being used to deliver the presentation. You should all know what you’re going to talk about beforehand.

Quick tip: Record the dry-run and listen back through it and see how you and your team delivered your message. Take note of where you were most effective and engaging and where you need to make edits.

2. Start on Time

There’s nothing worse than a webinar organizer who starts their event late. Even a few minutes past and your viewership could flat-line. Starting late can be the difference from you generating a lot of new business, to generating none and damaging your professional brand.

Quick tip: Open your webinar 10-15 minutes early to satisfy the early attendees who are itching to get in. This way, you’re guaranteed to start on time, and have some flexibility for addressing and unforeseen issues.

3. Know Your Audience

You should know what kind of content your audience wants delivered, and have a feel for their style and personality as well. Should you be formal? Casual? Do you need to leave lots of time for Q&A? Knowing your audience is key to delivering a quality presentation

Quick tip: Have attendees submit questions beforehand so you know exactly what to cover in your presentation.

4. Be Interesting

Remember that professor in school who always bored you to tears? It didn’t matter if the subject matter was compelling—if it’s not delivered right, you still find yourself doodling, daydreaming, or nodding off.

There are no shortage of distractions for your attendees—email, surfing the web, other work, etc.—so think about the best ways to keep your prospects attentive and interested.

Quick tip: Infuse your webinar with interesting stories, case studies, and other compelling content, as well as multiple slides and images.

5. Deliver Value-Packed Content

The most effective webinars are those that cover a specific topic and provide immediately actionable content. That ensures your audience won’t want to miss a beat. When you give away great content for free, your audience thinks, “Wow, if they’re offering this for free, I can only imagine how much my business/life/finances/etc. will improve once I get their product or service.”

Don’t try to convince an audience that you have the content they’re looking for. Prove to them that you do.

Quick tip: Give away your best content for free and over deliver on your webinar.

6. Tell Them What to Do Next

What do you want your attendees to do after watching your webinar? Be explicit with a clear call to action.

Do you want to convert these leads into customers? Do you want them to register for your next event? Do you want them to opt-in to a list? This is your opportunity to achieve your business goals and generate revenue. Make sure attendees are clear on what you want them to do—and have enough information to do it.

Quick tip: Know exactly what you want attendees to do at the end of the call, and structure the call to action based around the webinar’s content.

7. Finish on Time and With Passion

Your attendees are busy. Just as you need to start on time, you need to finish on time as well. A timely end to the call ensures more people make it to the call to action, and have time to act on it. It also signals that you respect your attendees’ schedule. Finish strong! End things on a high note and leave a great last impression.

Quick tip: Make sure there’s a clear ending to the webinar. Deliver the content you’ve promised, clearly define the call to action, do Q&A, and thank everyone for their attendance.

Conclusion

A webinar is a powerful tool for your business—if you can run it well. Follow the webinar tips in this article and you’ll be sure to “WOW” your attendees.

What’s your best advice for running smooth, profitable webinars? Tweet us or add your comment below and let us know!

John Rydell.

About John Rydell

John Rydell is a seasoned entrepreneur with over 20 years of experience starting and growing technology and telecom companies. John currently spends his time as the President of Networx Online, a CRM-in-the-cloud business that provides online marketing solutions for network marketers. John is also President and co-founder of the sales automation tool PhoneBurner.com, as well as the popular free online meeting provider, MeetingBurner.com. You can connect with John via Linkedin or Google+.

Recorded Webinar Registration + Attendance Duration Tracking

We’re excited to announce two new features that are now LIVE in your back office.

1. Webinar Recording Registration Pages

Requiring registration for live meetings and webinars is nothing new. It’s a great way to build your list and stay connected with registrants before and after your event.

MeetingBurner now gives you the ability to require registration for a recorded meeting or webinar as well.

In your Meeting Recordings archive, choose “Registration Page” from the “Share” dropdown.

Registration for recorded webinarThe link provided will require people to register before they view your recording.  Once registered, they will be given instant access to the recorded meeting.  Plus, their contact information will be added to the Participant Summary for that meeting.

Recorded Webinar Registration LinkWhich brings us to new feature #2…

2. Attendee Duration Tracking

What’s even better than knowing who attended a live event and who watched the recording? Knowing how long each participant was in attendance. Duration tracking is now available in the “Participant Summary” and includes both live attendees and those who register to watch your recording.

Webinar Attendance Duration TrackingThis information is very powerful on both an individual and aggregate level.

For starters, you’ll know whether John Smith saw your entire presentation, or left after half of it. This information can be used for better, more targeted follow-up.

Additionally, you can spot trends in overall viewership that will help you improve the content of your presentations. You’ll be able to uncover what subjects and presentation formats keep attendees most engaged.

Currently duration tracking is not available for attendees who use the mobile app.

Questions? Suggestions? Let us know in the comments!

Recurring Webinars and Online Meetings

Have you ever wanted to create a recurring series of webinars or online meetings, allowing associates to register “once and for all?”

It sure would make it easier to coordinate your weekly Monday Meeting, or 4-part webinar series!

Say hello to MeetingBurner’s newest time-and-effort-saving feature.

Scheduling & Registration for a Recurring Event

Our recurring & multi-part event feature makes it easy for you to register and remind your participants of a recurring series of events.

Here’s how to do it:

Simply choose “Schedule a Meeting” as you normally would from your dashboard. After setting your event’s start date and time, click the “Repeats…” checkbox. You’ll now be able to set the frequency and end date.

Create a Recurring Webinar Series

In the next step, if you choose to require attendees to register, an option will appear that allows people to register for all of the sessions at once.

recurring webinar series

Now, attendees will see the series of events listed on your registration page.

Recurring webinar registration

Upon registering, we will automatically add them as a participant for each listed meeting, and they will receive meeting reminders as usual. Easy for them. Easy for you.

Have questions or feedback for us about this new feature? Tweet us or leave a comment below!

 

How to Structure Webinar Follow-Up Emails

Webinar Followup Emails

Webinars are one of the best ways to bridge the gap between your business and your prospective customers.

But that conversation shouldn’t end after you turn off the webcam.

You need to keep your prospects engaged afterwards. Leads quickly grow cold after a live event, so prompt follow-up is crucial to the overall event.

You need to send those follow-up emails ASAP.

But what exactly should you include in those follow-up emails—and how should you structure them differently between recipients?

That’s what we’ll cover today.

Who to Follow-Up With

You should follow up with:

  1. webinar attendees
  2. people who registered but did not attend

You’ll likely have more success if you segment the emails, since they’ll be more targeted and relevant to the recipient.

Fortunately, MeetingBurner gives you the ability to segment your emails based on those who attended and those who did not.

While the emails will be similar, there are some differences that will make each one more effective. Here’s how to play it…

What to Include in Both Emails

When it comes to webinars, many people want the recording and slides. If they attended, this gives them a good recap and another chance to take notes. If they didn’t attend, it allows them to see what they missed, and for you to generate more sales (or whatever your call to action may have been).

Include links to any relevant content and resources on your website, your social media handles, and of course the call to action – with some built in urgency.

Consider limiting the amount of time the recording, or a special offer, will be available.

Following Up with Attendees

For this email, thank the attendees for participating, and provide any promised follow-up material. Also include a call to action to your “offering” landing page (if applicable).

Here’s what you should include in this email:

  • Thank them for attending
  • Provide a quick recap of what was covered
  • A link to the recording
  • Repeat the call to action with relevant offer deadlines

You may also want to include:

  • Additional resources if relevant / available
  • Any promised followup material
  • Social media handles for connecting or sharing
  • Registration links for your next webinar / installment

Following Up with Non-Attendees

For this email, explain that you missed seeing them, and provide a link to your webinar recording. If you have a future webinar with the same or related content you can consider promoting that instead… or in addition.

Here’s what you should include in this email:

  • A quick note that you’re sorry they missed the event
  • A recap of what they missed
  • A link to the recording
  • A summary of the call to action and relevant bonus / deadline information

You may also want to include:

  • Additional resources if relevant / available
  • Social media handles for connecting or sharing
  • Registration links for your next webinar / installment

A Third Email to Send?

We’ve covered attendees, and those who registered but did not attend. What about people on your list who never registered at all? In some cases, you might want to send an email to your list at large, giving you a second chance to reach those who may have slipped through the cracks. You can let your list know what you covered, how well it was received, and give them an opportunity to check it out for themselves.

Conclusion

Your work doesn’t end when the webinar is over. To really make it a success, strong follow-up is critical. Make sure you have emails created before your event, that you can send immediately after it’s over—to keep the momentum you’ve built, remind people of relevant deadlines, and avoid having your leads go cold.

It’s wise to segment your email list based on those who attended the webinar, and those who did not. These emails will be more targeted, and, as a result, more effective.

How do you follow-up with prospects after a webinar? What strategies have been most successful for your, and which have faltered? Tweet us or let us know in the comments!

John Rydell.

About John Rydell

John Rydell is a seasoned entrepreneur with over 20 years of experience starting and growing technology and telecom companies. John currently spends his time as the President of Networx Online, a CRM-in-the-cloud business that provides online marketing solutions for network marketers. John is also President and co-founder of the sales automation tool PhoneBurner.com, as well as the popular free online meeting provider, MeetingBurner.com. You can connect with John via Linkedin or Google+.

6 Characteristics of a Profitable Webinar

profitable_webinarsDo you know the differences between a profitable webinar that generates thousands—or even tens of thousands of dollars for your business—and a complete dud?

Some business owners, salespeople, and marketers don’t…

…and it shows in their webinar results.

So then, what makes a profitable webinar? You need more than just an audience and good webinar technology.

Here are 6 webinar characteristics that set the stage for generating some serious profit.

1. Well-Targeted Attendees

The most profitable webinars are filled with well-targeted attendees. In order to get those attendees, the webinar needs to be promoted to the right audiences. You also need a good strategy for reminding attendees about the event.

Create a Twitter hashtag for the event, write blog posts promoting it, share the registration page throughout social media, send a newsletter, and ask people to post their questions and comments beforehand.

Now, how can you make sure people who sign up actually attend? Offer an incentive (i.e. a free bonus) that people receive when they attend the event, and send a text message reminder 10 minutes before the webinar.

You might also want to warn registrants that the webinar will not be recorded, or that the recording will only be made available to attendees to up the urgency to attend the live event.

2. Has a Compelling Message

Your webinar needs a message that really speaks to your attendees. There are a few elements that go into creating a compelling message:

An exciting title that builds anticipation for the webinar and gets people clicking and registering. Do not underestimate the impact of a title on the success of the event!

Clearly defined benefits that define what your attendee will learn, and how it can impact them.

A well-organized structure for delivering those benefits.

3. Is Engaging and Interesting

Profitable webinars engage and keep the audience interested. One of the best ways to do that is to create a visually appealing, well-organized webinar slide deck. Create image-heavy slides that relate to the topic you’re discussing—don’t just write a paragraph on a slide in black and white.

If you choose to include copy in your slides, make sure they add to the presentation—and they aren’t just a boring filler. Add case studies or visual examples whenever possible. Nothing sells better than actual results or user experiences.

Apart from the slide deck, be sure to be enthusiastic and passionate with your presentation. You don’t want to sound like you’re reading from a script. You want to sound comfortable and in command of your subject matter.

4. Is Educative Instead of “Salesy”

Great webinars deliver value to their attendees. They aren’t long sales pitches. Focus on educating your audience in a way that establishes you as an expert, and weave in your product or service as a way to enhance and take action on their new knowledge. Make sure there are actionable takeaways that your audience can implement.

5. Uses a Co-Host or Moderator Help Out

A profitable webinar flows smoothly. Since It’s difficult to read attendee questions yourself while presenting the webinar—it’s a good idea to have a co-host or moderator to help out.

A co-host can also help make the webinar more lively and entertaining, allowing for interplay that keeps attendees engaged. In the case of multiple speakers, a moderator can also help keep conversations on track and on-point.

6. Includes a Call to Action

Every webinar should include a call to action. While you don’t always have to sell something, you should decide what action you’d like for your attendees to take… and clearly define it during your event. That could include opting in for a whitepaper, taking a free trial of your product, signing up as a beta tester, registering for your next webinar, requesting a demo, or of course, placing an order.

Determine where your webinar falls within your sales funnel, and use it to seamlessly move prospects to the next stage.

Conclusion

A quality webinar can generate explosive revenue for your business. Don’t just get your attendees there—over deliver on your promises and provide value-packed content. Use these six characteristics as a guide to plan and execute your next webinar with success.

Have you ever purchased a product or service after attending a webinar? What made you hit the buy button? Tweet us or let us know in the comments!

John Rydell.

About John Rydell

John Rydell is a seasoned entrepreneur with over 20 years of experience starting and growing technology and telecom companies. John currently spends his time as the President of Networx Online, a CRM-in-the-cloud business that provides online marketing solutions for network marketers. John is also President and co-founder of the sales automation tool PhoneBurner.com, as well as the popular free online meeting provider, MeetingBurner.com. You can connect with John via Linkedin or Google+.

5 Ways Webinars Can Skyrocket Your Business

As a business owner, you have many channels to spread the word about your business.

Twitter, Facebook, Pinterest, Instagram, Blogging, LinkedIn, Google+…and the list goes on. But there’s one that separates itself from the rest:

Webinars.

When it comes to getting your customers and prospects to know, like, and trust you, there’s nothing that compares to a quality webinar.

Why? Webinars provide an interactive experience that gives you an opportunity to connect with your audience in a personal way (for example, you can answer audience questions in real-time). Because most customers view webinars as a live event, they are the closest comparison to actual face-to-face interaction.

The best part is, you can reach a large audience without ever leaving your home.

The bottom line? Webinars should be an integral part of your marketing and sales strategy.

Here are 5 ways webinars can help skyrocket your business:

webinar benefits

1. Establish Credibility

Through webinars, you can communicate to your audience in a different way than written formats like blogging. In addition to hearing your voice, participants can see the presentation as you give it.  This is unique and allows you to establish credibility, because not everyone is doing it (like other channels that are oversaturated), and you become the go-to person when you present on a specific topic.

This allows you to build trust in your audience—which is powerful, because trust is one of the biggest factors that will determine whether customers will buy your products or services as you lead them through the buyer’s journey.

2. Reach a New Audience

Webinars allow you to broaden your reach. You can promote them to your email list, and also share them throughout social media. The right webinar targeted at the right audience has viral potential. And when you deliver that quality webinar, you can turn those new audience members into new customers.

3. Educate and Inform

This is your opportunity to get in front of your audience and educate them about what you do. For example, if you’re a marketer, you could do a webinar on 10 steps to build an email list. Similarly, if you’re a business owner, you could present on 7 ways to use your product or service to generate more sales.

Focus on educating the audience, and make sure they walk away with some added value. Show them what your products or services can do, and why they can’t live without them. This is another way to build trust with your audience.

4. Generate Leads

Email list-building and lead-generation are often slow processes—if you go the conventional route. Guest blogging, social media, etc.—sure, these methods help leads trickle in. But webinars provide an opportunity for explosive growth.

Free webinars are a great incentive for customers to opt-in. The larger your database of fans who know, like, and trust you, the better. When you get your products and services in front of more people who like you, you will sell more and make more.

5. Increase Sales

Thousands of entrepreneurs have harnessed the power of webinars to drastically increase sales. And, with the previous four things we mentioned, it’s no surprise. Webinars allow you to communicate with a large amount of people, share your expertise, generate leads, reach new audiences…and that’s just scratching the surface. All of these things combine to boost your conversion rate and add to the bottom line.

Webinars are one of the best ways to nurture your audience through the buyer’s journey. In the modern business world where more and more business is done through technology in the absence of face-to-face interaction, webinars build trust. And customers need to trust you, so that when they’re ready to buy, they already have a relationship with you and know that you’re an expert in the industry.

Are you ready to skyrocket your business through webinars? Sign up for your free account on Meeting Burner today and get started!

John Rydell.

About John Rydell

John Rydell is a seasoned entrepreneur with over 20 years of experience starting and growing technology and telecom companies. John currently spends his time as the President of Networx Online, a CRM-in-the-cloud business that provides online marketing solutions for network marketers. John is also President and co-founder of the sales automation tool PhoneBurner.com, as well as the popular free online meeting provider, MeetingBurner.com. You can connect with John via Linkedin or Google+.

MeetingBurner’s New Responsive Design + More Updates to Come

MeetingBurner Gets a Makeover

We just rolled out a new responsive design for your MeetingBurner back office. The clean, modern look and improved navigation make for a superior user experience on your computer, tablet, or mobile device.

MeetingBurner's New Back Office DesignIn addition to the new back office design, we’ve got some cool new features coming your way soon…

Updates in the Works

  1. Call controls – Easily mute and unmute individual participants. As host, you’ll be able to see who is making noise on the line.
  2. Better VOIP entry – As you enter the meeting room, we’ll help you pick a mic that will improve the VOIP audio for your meeting.
  3. Downloadable Sharing App – Tired of downloading an applet every time you host a meeting? Our new downloadable sharing app will ensure you no longer have to.
  4. New API – With our API you’ll be able to create meetings, register participants, and retrieve information about any meeting in your account, including participation stats, call logs, and more. If you can’t wait to use the API, contact us now and we can set you up as a beta tester.

We’ll be sure to update you as soon as these changes go live.

Keep the feedback coming and know we’re hard at work making MeetingBurner the best, fastest, and most affordable webinar and online meeting platform in the world.

MeetingBurner Rolls Out New Platform Enhancements

As many of you have noticed, we’ve been rolling out some new features and performance enhancements over the past few weeks. Here is a list of the most recent changes to our online meeting and webinar platform.

New Features Added:

  1. Meeting recordings titles are now editable – You’ll see a pencil icon next to the title of each meeting in your archive of recordings. Simply click it to edit the title.webinar recordings titles
  2. Save preferred conference numbers - Do you always use your own conference line? That information can now be saved and easily selected for future meetings.
  3. New email formatting - The emails that are sent to your meeting participants have been enhanced to look cleaner and more readable, especially when people reply to them.

 

Recent Performance Enhancements:

  1. Phone numbers updated – To improve quality we have switched the primary conference number to 949-229-4400. For added security, the existing 949-202-4265 will continue to work and is a great backup option. PINs did not change.
  2. Connection fix – A small percentage of meeting rooms experienced momentary connection issues (participants saw a brief reconnecting message before being brought back to the meeting room). This should no longer happen.

 

More updates are on the way and we’ll be updating you with the specifics soon. What we can say is that your webinars and meetings will run faster and smoother than ever.

Stay tuned!

John Rydell.

About John Rydell

John Rydell is a seasoned entrepreneur with over 20 years of experience starting and growing technology and telecom companies. John currently spends his time as the President of Networx Online, a CRM-in-the-cloud business that provides online marketing solutions for network marketers. John is also President and co-founder of the sales automation tool PhoneBurner.com, as well as the popular free online meeting provider, MeetingBurner.com. You can connect with John via Linkedin or Google+.

MeetingBurner’s Black Friday Special. . .

Black Friday is just around the corner.

I like cheap socks and buy-one-get-one-free lattes as much as the next person, but this year I’m excited for deals of a different sort.

The folks at Link Assistant are aggregating a collection of deals specifically targeted to internet marketing.

If you’re looking for SEO services, PR and social media tools, or anything else to grow your internet business, you might want to bookmark this page – and check it out when you wake up from your Turkey hangover to see our MeetingBurner Black Friday special.

John Rydell.

About John Rydell

John Rydell is a seasoned entrepreneur with over 20 years of experience starting and growing technology and telecom companies. John currently spends his time as the President of Networx Online, a CRM-in-the-cloud business that provides online marketing solutions for network marketers. John is also President and co-founder of the sales automation tool PhoneBurner.com, as well as the popular free online meeting provider, MeetingBurner.com. You can connect with John via Linkedin or Google+.

2 Killer New Features for MeetingBurner

We want to let you know about 2 exciting new features we’ve just rolled out for our Pro and Premier members.

#1 – Custom Registration Fields

You now have the ability to fully customize the fields you’d like displayed on your meeting registration pages. Do you want to know the country of each registrant? No problem. Want to collect a full mailing address? Easy.

But you can get creative as well.

Ask registrants if they currently use one of your products… the number of employees in their company… their social media platform of choice… the best date for a sales demo… their shoe size! It’s all fair game. Create custom fields with checkboxes, text fields, or date selector – and decide which to make mandatory.

Setup instructions

  1. Schedule a meeting
  2. Click “manage” next to the meeting in your dashboard
  3. Click the “registration” tab
  4. Click “add custom fields to your registration page”
  5. Check the boxes next to the fields you want displayed or click “manage custom fields” to create new ones
  6. Name the new custom field (the text you want displayed), select field type (ie. text box, checkbox), and click “save changes”
  7. Your custom fields now appear on your “form fields to include list”


#2 – Custom Event & Follow-up Emails!

This is a great new marketing feature we’re very excited about.

You can now send customized and personalized email messages to:

  • All event registrants
  • Everyone who attended your meeting
  • Everyone who did NOT attend your meeting

Have you ever wanted to send an event teaser email, or provide registrants with information, or materials to use during your event? Now you can. All within MeetingBurner. Our fully customizable templates and personalization codes make it a breeze.

Setup instructions for Pre-meeting messages

  1. Schedule a meeting
  2. Click “manage” next to the meeting on your dashboard
  3. Click the “# Registered” link
  4. Click the “compose email” button
  5. Choose a design template and pre-written email or write your own
  6. Compose or edit your email with our HTML or Plain Text editor
  7. Send!


They say “success is in the follow up.”

That’s why MeetingBurner also gives you the opportunity to send custom messages to those who do – and do not – attend your event! This is the perfect way to thank participants and sell more products and services. It’s an easy way to send non-attendees a recording, or invite them to a replay or future event.

Setup instructions for Post-meeting messages

The process is basically the same as the above, however since the meeting has already occurred it’s in your meeting archive rather than your upcoming meeting dashboard.

  1. Click the “My Meetings” tab
  2. Click “Meeting Archive”
  3. Click “Participant Summary” next to the meeting you wish to follow-up on
  4. Select attendees, non-attendees, or both and then click “Compose Email”
  5. Follow the instructions above to compose and send your email

Marketing to your registrants is a great way to get more out of your events… and now it’s easier than ever.

Let us know what you think of these new features in the comments!