In a perfect world, you’d convert every person who attends your webinar.
Each attendee would stay all the way to the end, listen to your pitch with excitement, and click through to your call to action as soon as you gave the word.
Of course, odds are, many or most of your attendees aren’t going to make a purchase during your webinar.
But that’s okay.
A lot of sales take place after an event is over. In some cases, MOST of the sales are made after it’s over.