It presents an opportunity for your business to generate massive sales and new leads, build authority, and much, much more.
So, how do you take advantage of this tool and get the most out of your webinar?
That’s what you’ll discover today. After reading, you’ll be well on your way to running an awesome webinar that your customers love.
Here are 7 webinar tips every host should follow…
Schedule a dry-run of your webinar a few days beforehand. Presenters should know how and when they will hand off to each other, content and slides should be finalized, and everyone should be familiar with the technology being used to deliver the presentation. You should all know what you’re going to talk about beforehand.
Quick tip: Record the dry-run and listen back through it and see how you and your team delivered your message. Take note of where you were most effective and engaging and where you need to make edits.
2. Start on Time
There’s nothing worse than a webinar organizer who starts their event late. Even a few minutes past and your viewership could flat-line. Starting late can be the difference from you generating a lot of new business, to generating none and damaging your professional brand.
Quick tip: Open your webinar 10-15 minutes early to satisfy the early attendees who are itching to get in. This way, you’re guaranteed to start on time, and have some flexibility for addressing and unforeseen issues.
3. Know Your Audience
You should know what kind of content your audience wants delivered, and have a feel for their style and personality as well. Should you be formal? Casual? Do you need to leave lots of time for Q&A? Knowing your audience is key to delivering a quality presentation
Quick tip: Have attendees submit questions beforehand so you know exactly what to cover in your presentation.
4. Be Interesting
Remember that professor in school who always bored you to tears? It didn’t matter if the subject matter was compelling—if it’s not delivered right, you still find yourself doodling, daydreaming, or nodding off.
There are no shortage of distractions for your attendees—email, surfing the web, other work, etc.—so think about the best ways to keep your prospects attentive and interested.
Quick tip: Infuse your webinar with interesting stories, case studies, and other compelling content, as well as multiple slides and images.
5. Deliver Value-Packed Content
The most effective webinars are those that cover a specific topic and provide immediately actionable content. That ensures your audience won’t want to miss a beat. When you give away great content for free, your audience thinks, “Wow, if they’re offering this for free, I can only imagine how much my business/life/finances/etc. will improve once I get their product or service.”
Don’t try to convince an audience that you have the content they’re looking for. Prove to them that you do.
Quick tip: Give away your best content for free and over deliver on your webinar.
6. Tell Them What to Do Next
What do you want your attendees to do after watching your webinar? Be explicit with a clear call to action.
Do you want to convert these leads into customers? Do you want them to register for your next event? Do you want them to opt-in to a list? This is your opportunity to achieve your business goals and generate revenue. Make sure attendees are clear on what you want them to do—and have enough information to do it.
Quick tip: Know exactly what you want attendees to do at the end of the call, and structure the call to action based around the webinar’s content.
7. Finish on Time and With Passion
Your attendees are busy. Just as you need to start on time, you need to finish on time as well. A timely end to the call ensures more people make it to the call to action, and have time to act on it. It also signals that you respect your attendees’ schedule. Finish strong! End things on a high note and leave a great last impression.
Quick tip: Make sure there’s a clear ending to the webinar. Deliver the content you’ve promised, clearly define the call to action, do Q&A, and thank everyone for their attendance.
A webinar is a powerful tool for your business—if you can run it well. Follow the webinar tips in this article and you’ll be sure to “WOW” your attendees.
What’s your best advice for running smooth, profitable webinars? Tweet us or add your comment below and let us know!