If you’ve been following along our blog, you know just how powerful and game-changing webinars can be for your business.
They present a unique opportunity for you to build trust with your audience, and accelerate their path from prospect to customer.
But what about making the webinar the product itself? That is, charging people to attend? Is this an option? Is it a good option?
There’s no single answer when it comes to free webinars vs. paid webinars. Let’s start with…