After talking up MeetingBurner with my friend Noah Kagan and his AppSumo team, Noah deadpanned “I don’t understand how anybody could get up in the morning and want to work on online meetings.”
Ouch Noah. Ouch.
But Noah had a point – the world of online meetings just sounds, well, boring.
It’s been done, it’s a crowded space, and I even had trouble mustering any excitement out of our PR rep when I first told her about what we were doing.
So why are we focused on online meetings?
Because online meetings ARE boring and disrupting a boring market is a great way to build a business . . .
A perfect example of “exciting vs. boring” is TechCrunch’s article-bias series.

For instance “TechCrunch’s combined coverage of five separate billion-dollar enterprise startups—Atlassian (9 stories), Palantir (7), ExactTarget (7), Workday (5), and Service-Now (1)—is less than its coverage of Chatroulette’s penis garden (36).”
The former five are behemoths reinventing and improving tools used by hundreds-of-thousands of businesses every day (and making a killing doing it).
The other is Chatroulette.
Do you remember cell phones before the iPhone?
The sexiest phone on the market in 2004.
Heck, BlackBerry was the most exciting company in the space because they – wait for it – actually let you email from your phone.
The entire SEGMENT was boring – it was dominated by old, tired enterprise players that thought that status-quo was just right.
A phone that flipped open was heralded as revolutionary industrial design in that market.
And then, in the span of 15 minutes, Steve Jobs single handedly revolutionized an industry with his first demo of the iPhone.
He reinvigorated the hottest market in the world, took a boring business segment and MADE it exciting, and has been in the money printing business ever since.
As 37signals’ article “Ten apps is all I need” points out, the iPhone was disruptive because it PERFECTED the features that users actually want!

And bringing online meetings up to that iPhone level is our vision for MeetingBurner.
Have you ever attended a GoToWebinar meeting (which has revenues in the hundreds of millions)?
Does the Windows XP–esque interface of their forced desktop app installation make you feel nostalgic?
How about this, have you ever spent the first 10 minutes of your meeting answering technical questions from guests that are still trying to figure out how to log in?
Most of what’s out there just feels enterprise, it’s not pleasant to use and they’re not innovating.
So we’re going to help online meetings reach their full potential by innovating around:
- Speed – Attendees click once to join a meeting, and it loads lightning fast.
- Simplicity – Grandma can join meetings without calling tech support.
- Integration – Phone bridges and webinars in perfect harmony, fancy that.
- Sharing – One-click to share a recorded meeting on YouTube? Check!
- Price (err, lack thereof?) – Free, fully featured, non-ad-supported.
- And one more BIG thing… But we can’t talk about that quite yet, follow us on twitter for an update right around the corner!
All of that stuff above actually works beautifully today – come see it in action right now just click here to receive instant access to MeetingBurner Beta!.
P.S. - Please do share this article if you liked it and leave your comments below – we’ll see you when you sign-up for MeetingBurner Beta!