Goliath employs shameful tactics to compete against an up-and-coming competitor
It’s not uncommon for companies to bid on search terms that include a competitor’s name or URL. But having your competitor’s name IN your ad so it looks like you’re going to their website? That’s downright dirty.
My recent search for MeetingBurner (and Meeting Burner) turned up what appeared to be a very relevant ad.
- Our company name right in the title.
- An accurate description of our feature rich web meeting software
But look closer and you’ll notice the ad doesn’t go to MeetingBurner.
It goes to our goliath competitor.
Our homepage calls out GoToMeeting. After all, 75% of our users switched from either GoToMeeting or WebEx. We also just beat out GoToMeeting to become Constant Contact’s chosen webinar partner.
That they’ve taken notice of our fast-growing startup by bidding on our name is, frankly, flattering. But an ad that can clearly be misconstrued as ours, and unwittingly lure searchers away from their intended destination? That’s just not cool.
We won’t play that game. We prefer to let our faster, sleeker, better-featured platform do the talking.
That’s why for the next 72 hours, any GoToMeeting user, past or present, who goes here and signs-up for an account and emails firstname.lastname@example.org will get a 30-day trial to compare our platform to theirs, plus a special discount should they agree that our platform is, far and away, the superior option.