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The 70 word email that got Calacanis to respond (and invite us to LAUNCH)

Earlier this week Jason Calacanis emailed his list “What my auto-responder would say” in which he suggests exactly HOW to break through the noise and get him to respond.

Just for fun we’re sharing the strategy we used to get Jason to respond to MeetingBurner, and ultimately invite us to the inaugural LAUNCH conference.

Here it is in all it’s glory:

Subject line:

“now with 86 second demo (and a bulldog)”

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Constant Contact Integration for Seamless MeetingBurner Event Promotion & Management

MeetingBurner is excited to announce our new integration with Constant Contact Event Marketing – a synergy that delivers the easiest and most comprehensive solution for creating, promoting, hosting, and analyzing the success of online events.

Previously available only for in-person meetings and events, Constant Contact’s robust registration and promotional engine can now be used for online MeetingBurner events as well.

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We’re launching!

After nearly a year in BETA we’re launching MeetingBurner to the public with brand new features we’re incredibly excited about, and a three-tiered account model that starts at the best free solution in the market, all the way up to a new premium account with all the bells and whistles you can imagine.

Over our beta period saw overwhelming demand as we signed up more than 20,000 small business users and hosted over 100,000 meeting attendees.

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Why we’re building a boring business (and you should too) . . .

After talking up MeetingBurner with my friend Noah Kagan and his AppSumo team, Noah deadpanned “I don’t understand how anybody could get up in the morning and want to work on online meetings.”

Ouch Noah. Ouch.

But Noah had a point – the world of online meetings just sounds, well, boring.

It’s been done, it’s a crowded space, and I even had trouble mustering any excitement out of our PR rep when I first told her about what we were doing.

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