Do you have a “flagship” product for your business? In other words, a primary product that your business has become identified with?
Coming up with the right niche to serve, and product to create can propel your business to the next level.
But it requires careful planning: You need to:
- Make sure the concept is validated (so you don’t waste time creating something that won’t sell)
- Aim to solve the right problem
- Do the research
These elements are especially important for creating a flagship product, but they are helpful for any new product release you may be planning.