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3 Valuable Uses for Your Webinar Recordings

webinar recordings are valuableA webinar can be an asset for your business long after it’s over… continually generating value for you. And yet, so many businesses see them as one-off events.

When you consider how much time and effort can go into planning, producing, and promoting a webinar it makes sense to extract as much value as possible.

That process begins by hitting the “record” button.

Now here are 3 unique ways to use webinar recordings to generate long-term value for you.

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How to Get Massive Value from Your Recorded Webinars

webinar_recordingThere’s an important part of your webinar game plan that you may be missing.

If you are missing this key piece, not only is your viewership suffering… not only are your sales a fraction of what they could be… but you’re also missing out on a ton of long-term potential!

What is this key piece? It’s simple, really.

Meeting and webinar recordings.

There are only so many hours in a day.

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Recorded Webinar Registration + Attendance Duration Tracking

We’re excited to announce two new features that are now LIVE in your back office.

1. Webinar Recording Registration Pages

Requiring registration for live meetings and webinars is nothing new. It’s a great way to build your list and stay connected with registrants before and after your event.

MeetingBurner now gives you the ability to require registration for a recorded meeting or webinar as well.

In your Meeting Recordings archive, choose “Registration Page” from the “Share” dropdown.

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The 70 word email that got Calacanis to respond (and invite us to LAUNCH)

Earlier this week Jason Calacanis emailed his list “What my auto-responder would say” in which he suggests exactly HOW to break through the noise and get him to respond.

Just for fun we’re sharing the strategy we used to get Jason to respond to MeetingBurner, and ultimately invite us to the inaugural LAUNCH conference.

Here it is in all it’s glory:

Subject line:

“now with 86 second demo (and a bulldog)”

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Recordings + Autopilot Meetings = More Leads and Sales

meetingburner autopilot offer

Recording your webinars is a very wise decision.

There are simply too many great ways to use your recordings to let them just float off into the cloud. Like what for example? You can…

  • Give them to registerees who are unable to attend your event
  • Post them on Youtube and Facebook for additional exposure
  • Provide them to attendees who may need to review the content
  • Promote them in email campaigns to future subscribers
  • Leverage them as giveaways to generate opt-ins
  • Embed them on your site for long-tail SEO and traffic generation

…just to name a few.

BUT let’s not forget why webinars have risen to such popularity in the first place.

It’s because they’re LIVE!

The live aspect of webinars is what drives value, attendance, and urgency. It’s what maximizes lead generation and sales! People who attend a live event are far more engaged, watch longer, and are more likely to act than those who simply watch (and sometimes fast-forward through) a recording.

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