A well-run webinar is one of the most powerful tools in your content-marketing toolbox.
It presents an opportunity for your business to generate massive sales and new leads, build authority, and much, much more.
So, how do you take advantage of this tool and get the most out of your webinar?
That’s what you’ll discover today. After reading, you’ll be well on your way to running an awesome webinar that your customers love.
We’re excited to announce two new features that are now LIVE in your back office.
1. Webinar Recording Registration Pages
Requiring registration for live meetings and webinars is nothing new. It’s a great way to build your list and stay connected with registrants before and after your event.
MeetingBurner now gives you the ability to require registration for a recorded meeting or webinar as well.
In your Meeting Recordings archive, choose “Registration Page” from the “Share” dropdown.
Earlier this week Jason Calacanis emailed his list “What my auto-responder would say” in which he suggests exactly HOW to break through the noise and get him to respond.
Just for fun we’re sharing the strategy we used to get Jason to respond to MeetingBurner, and ultimately invite us to the inaugural LAUNCH conference.
Here it is in all it’s glory:
“now with 86 second demo (and a bulldog)”
Boy, are we excited!
And not just because the McRib is back.
Today, MeetingBurner is rolling out some significant updates and new features – one of which is completely unique to our platform that can drastically boost exposure and attendance on your webinars!
The response from our beta testers has been fantastic.
The MeetingBurner Facebook Webinar Promotion Tool:
We know that many of you host webinars and online meetings to build your list, establish thought leadership and brand loyalty, and sell products to attendees. This exclusive new feature is geared to aid in this pursuit.
Recording your webinars is a very wise decision.
There are simply too many great ways to use your recordings to let them just float off into the cloud. Like what for example? You can…
- Give them to registerees who are unable to attend your event
- Post them on Youtube and Facebook for additional exposure
- Provide them to attendees who may need to review the content
- Promote them in email campaigns to future subscribers
- Leverage them as giveaways to generate opt-ins
- Embed them on your site for long-tail SEO and traffic generation
…just to name a few.
BUT let’s not forget why webinars have risen to such popularity in the first place.
It’s because they’re LIVE!
The live aspect of webinars is what drives value, attendance, and urgency. It’s what maximizes lead generation and sales! People who attend a live event are far more engaged, watch longer, and are more likely to act than those who simply watch (and sometimes fast-forward through) a recording.