We communicate best through stories.
Ever since humans could communicate verbally, we’ve been telling stories. They shape our history, teach us lessons, and help us to relate to each other in unique ways.
If you can infuse your webinar with a story or two, you can build trust with your attendees, capture their attention, and make them feel like you truly understand their problems.
However, your stories must be good to have that effect. Otherwise, people will lose focus and drop off. So… how do you go about telling an engaging story that draws in your audience?