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4 Keys to Promoting Your Webinar on Social Media

promoting your webinar on social mediaSocial media is one of the best tools for getting a big audience to attend your webinar.

Twitter, Facebook, LinkedIn…even Instagram. If you can craft compelling social media posts to announce and promote your webinar, you can drive clicks and conversions, reach a wider crowd, and get prospects excited about it.

And sure – posting on social media sounds simple – but businesses make costly mistakes in this area all the time. In the process, they miss out on a valuable opportunity to have more webinar success.

So today, we’ll cover 4 keys for crafting those social media posts and promoting your webinar.

1. Include a Compelling, Optimized Image

A good image is eye-catching, relevant, and also the optimal size. Keep in mind, the size varies throughout different social media platforms – so don’t use the same visual (at least, not the same size) across all platforms.

Here are some quick photo dimension tips:

  •      Facebook post: 1200 x 628 pixels
  •      Instagram: 640 x 640 pixels
  •      Twitter: 1,000 x 500 pixels
  •      LinkedIn post: 698 x 400 pixels

(See key #3 for a good photo example)

With a compelling, shareable image, your audience is more likely to share it with their friends and grow your reach.

2. Use a Compelling Title and Intro Text

The image is important, but that’s just one part of the equation. You should use the title and body of the social media post to introduce the webinar, outline the main benefits, and call your social media followers to action.

On Facebook, use the intro text (above the image) to answer three questions:

  1. What is the webinar about?
  2. Why should prospects sign up/ what’s the main benefit?
  3. What do prospects need to do next? (sign up)

On the text below the image, you can put the title for your webinar.

Look at the example below from Amy Porterfield. She does a great job at this.

facebook post promoting webinar

Notice the urgency in her description. Nice touch!

The same principles hold true on other forms of social media. Space permitting make sure you answer these three questions.

3. Shorten the URL

As the old saying goes – what gets measured gets managed. And so, you should utilize URL shortening services like for two purposes:

– Make it easier for followers to share your post (this is especially true on Twitter, where you only have a limited number of characters).

– Measure the amount of clicks you get from social media posts. You can even use different links for different social media outlets.

As you learn what content drives the most clicks on each platform, you can use these lessons to drive future success.

4. Create a Webinar Hashtag

Use a hashtag whenever you’re discussing your webinar on Instagram or Twitter (they’re not as useful with Facebook). Keep it concise, and use a phrase that is unique and speaks to your topic.

For example, Hubspot’s #SMSCI hashtag for their Science of Social Media webinar led to over 13,500 tweets and 19.7 million impressions.

With the right social media promotion, you can reach a bigger audience and get prospects excited about your webinar.

Which social media platform has been most successful in your webinar promotions? Let us know in the comments…