Blog posts are still one of the best ways to drive traffic to your website. It’s a great way to build your brand, grow your audience, earn shares, make sales, and naturally, promote your webinars!
But before you can do that, you need to know how to come up with winning blog post ideas. The more you blog, the more difficult this can feel. Most bloggers have had the following thought at one point or another: “How do I keep coming up with good stuff to blog about?!”
The good news, is that there is no shortage of strategies for finding ideas, and new angles to write about.
Take this post for example… a blog post about blog posts!
Today, we’ll give you some strategies to come up with your own winning blog post ideas, so you 1) get the most out of the blogs you do create and 2) never run out of stuff to write about!
1. Survey Your Audience
Getting your list to share their thoughts is a great way to get them invested. So try surveying your list. This is perhaps the best way to get insight on their challenges as well as what type of content they’d like to see you create.
Create a survey with a list of challenges you perceive them having, as well as a place for them to write it their challenges (in case they aren’t listed). You then can use the survey results to create blog posts that can be of the most help to your audience.
Incidentally, you can survey your audience to come up with webinar topics, and product ideas as well.
2. Browse Relevant Subreddits, Forums, and Social Media
Where does your audience hang out? Usually, there’s some type of subreddit that will fit your audience, or at the very least a forum. You can also check relevant hashtags related to your business to find industry conversations on social media.
See what your audience is posting about. What they’re asking about. What they’re sharing. Then make a list of ideas that tap into these interests and challenges, and where you feel confident that you can add value.
3. Build a Reading Habit
Reading good writing is one of the best strategies to 1) become a better writer and 2) inspire new ideas.
If you don’t already, try setting aside at least 30 minutes a day for reading books, and 10-15 minutes for reading high quality blog posts.
4. Do Keyword Research
One of the key benefits of blogging is the traffic it can generate. So why not see what people are searching for and go after those keywords?
You can use a free keyword tool such as Google’s keyword planner, or Serp’s keyword research database to get your creative juices flowing. Keep an eye out for good “long tail” keywords – that is, 3 words at a bare minimum – as they are easier to rank for and more specific.
For example, if you run a cooking blog, you might search for “weeknight recipes” – and come up with some good options like “easy weeknight chicken recipes” or “weeknight dinner ideas for two.”
5. Use What’s Worked for Others
Who are the top bloggers/businesses in your industry, and what are they blogging about? Take a second to think about this.
Then, you can use the Buzzsumo tool to search the most popular blogs on their websites. This will give you insight into the types of topics that your audience loves (and also loves to share). Boom! Instant source of blog post ideas.
6. Reflect on Your Own Lessons
What are the biggest insights/lessons you’ve learned throughout the years in your industry? These lessons can be great sources for blog posts.
People love to dissect the knowledge of others in an industry. Plus, you build more trust when you educate your audience.
7. Recycle Your Own Posts
Bloggers do it all of the time. Take older posts and package them together into a new post. There are so many ways to do this. For one, you can be overt about it, and create a post such as “Our 5 Favorite Posts From 2017.”
You can also just take previous posts and package them together with fresh commentary. For example, “Our 7 Favorite Vegetables to Cook With” could offer a short snippet on why you like each vegetables, with links to 7 relevant blog posts (or recipes, perhaps) that you’ve posted in the past.
This is a great way to get fresh content out of what’s already written.
The inter-linking between blog posts can also be good for SEO and keeping readers engaged longer, which is a huge plus!
Now spill your secrets! How do you come up with great blog post ideas?