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How to Build Your Personal Brand in 2017

How to Build Your Personal Brand

Your personal brand defines who you are and how you are perceived by the world.

It can help you establish yourself in your industry, get more opportunities, sell more products, and making amazing connections.

Everybody talks about “building your personal brand”, but it really helps to have some ideas on how to do it.

With that, we’ll give you some actionable strategies to build and bolster your personal brand in 2017.

Start a Vlog

Video continues to grow more every year. This past year alone we’ve seen Snapchat stories blow up, Instagram Stories on the rise, as well as Facebook Live video all gain traction.

Video isn’t going anywhere – and it’s time you take advantage. It’s key to building your personal brand. And one of the best ways to do so is to start a vlog in 2017.

A quality vlog can help you tell better stories, get speaking opportunities, grow your audience, and find your voice. And you don’t have to be scripted either, making this an opportunity to be yourself and share your gift without tons of preparation required.

Here are some high quality vlogs to check out for inspiration:

  • How to Beast – A mix of health/fitness topics, confidence tips, and product reviews. All the videos have great editing, with catchy music transitions and strong content.
  • Hey Nadine – Travel videos that show you the world and teach you how to do the same.
  • Jubril Agoro – Travel videos, online business lessons, and tons of other cool content.

Start a Blog

Blogging is not new or sexy.

But that doesn’t mean it isn’t tried and true.

If you don’t currently have a blog, make 2017 the year you start. Blogging platforms like WordPress make it super easy to write and publish nice looking posts on whatever it is you’re an expert on.

Not sure what to write about? Here’s how to come up with great blog post ideas your audience will love.

Write a Book and/or Create an Online Course

Writing a book and/or creating an online course is one of the best ways to establish yourself as an authority.

You automatically have something that’s yours – something that shows off your expertise and ability to create something with tangible valuable from scratch.

What’s more, you can also use it in your “elevator pitch” when meeting new people. It’s an easy way to describe who you are and what you do. Plus, books and courses expose you to a bigger audience and help get your name out there.

This case study can help you get started writing and marketing your first book on amazon.

Books and courses do NOT have to be long. Short but value-rich PDF reports can be a powerful branding opportunity, lead magnet, and viral tool that can earn you much needed exposure in your industry. So don’t be afraid to start small and start sharing.

Host Webinars

Like writing a book and creating an online course, webinars also allow you to show your expertise and grow your audience.

Not only that, but webinars also help you to improve your public speaking skills and potentially even make great connections (if you have reach out to guest presenters).

Here are a few articles to help you get started with webinars:


With each passing year in this digital age, it becomes more and more important to have a strong personal brand. Otherwise, you may just get left behind. So, if you’ve been holding off, don’t wait any longer. Branding requires patience but that patience will be consistently and considerably rewarded. Use the strategies listed here to start building your personal brand in 2017!

What other strategies have helped you to build your personal brand? Let us know in the comments below!