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How to Recruit an Influential Guest Presenter for Your Next Webinar

recruiting webinar guest presentersWebinars can be powerful for your business and generate tons of new sales.

But you don’t have to go at it alone.

Adding a knowledgeable (and perhaps well-known) guest presenter can add to your credibility, build your subscriber base, keep the webinar interesting, and help you sell more.

While it might seem like a daunting task to find and recruit the right guest presenter, it’s surely doesn’t have to be.

Here’s a good way to go about it…

1. Determine the right subject matter

The first step is to think about the topic of the webinar you want to run. That comes from knowing your audience, knowing the kinds of webinars you’ve done before, understanding what other information they want to learn, and figuring out a plan for a guest presenter who can add value to the equation.

What’s the topic of your webinar going to be?

What kind of guest presenter will bring value to the table?

How can they help you generate leads, good-will… or sales?

If you’re an expert on selling best-selling self-published Amazon books, you might look for a guest presenter who:

  1. Is an expert on illustrating books, or finding illustrators
  2. Has experience marketing outside of Amazon, or getting PR
  3. Brings an interesting case study to the table
  4. Specializes in a different niche than you

In each of these cases, you and your guest presenter will complement each other.

Your expert should also be willing to articulate how your product/service fits into the equation, while standing out from other similar products.

Aim for a presenter with a topical skillset that fits your subject matter, the ability to draw a good audience, and a willingness to explain the benefits of your product as it relates to the solution.

2. Research presenters who fit that description

Once you know the kind of presenter you’re looking for, you can start searching for someone (or someones) who fit the bill. Do research on Google, social media, and LinkedIn to unearth some good experts.

It’s a good idea to reach out to your audience as well. There are undoubtedly experts among them, and they already know, like and trust you.

Tweet and post on Facebook and LinkedIn that you’re planning an awesome webinar and that you’re looking for guest presenters (make sure to mention the subject matter). You can also email your list letting them know you’re planning an awesome webinar, and asking for recommendations on experts who might want to participate.

You can then reach out to the suggested guests and gauge their interest in presenting on your webinar.

3. Fine Tune Your List

Hopefully, you’ll have several great options to choose from.

It’s a good idea to fine tune your list and come up with a short list of experts who are the right fit for you.

Keep in mind that it’s a two way street – a guest presenter will want to see the value in joining you, so think about what’s in it for them as you evaluate each candidate.

4. Familiarize Yourself With Their Content

Make sure that you spend some time learning about your top candidates. Read their tweets, their posts, their website or blog. Have a sense of their style and what they’re all about.

It will help a lot when you reach out, and as you’re formulating a plan with them.

5. Reach out

Once you have a list of speakers in mind, it’s time start reaching out. You can also do this through email, or social media – but we’ll focus on email for now.

Here’s a template you can use:

“Hey [guest name],

I love what you’re doing with [guest website]! You really have [insert compliment about guest].

I’m reaching out to you because I’ll be hosting a webinar for the [your website with a link] community about [webinar topic that relates to their expertise]…

And I’d love to have you on as a guest presenter!

I think this targeted audience of [insert number] can give you some great exposure – and I know you’d have some awesome value to offer them.

Let me know if this interests you, and we can schedule a call to discuss the details!

Best,

[Your name]”

This email template works because it shows that you’ve done research on the guest, highlights a clear incentive for presenting on your webinar, has a call to action at the end, and is concise.  

Guest presenters make you more credible, and keep your audience’s attention throughout the webinar. By following the strategies above, you can find and recruit a great guest presenter for your next webinar.

What are some other strategies you’ve used to recruit guest presenters for your webinars? Let us know in the comments below.

  • Ryan

    thanks for this post! do you recommend paying presenters? what are their incentives for presenting & how do you frame that?

  • John R Rydell

    Ideally, rather than paying someone, you’d want to find someone to partner with who has a vested interest in the success of the webinar. Someone who, like you, would benefit from the additional exposure, and could generate sales either directly through the webinar, or after the fact. There are other experts in your niche who don’t compete directly with you. They are great potential candidates. Your goal could be to sell their product as an affiliate, or vice versa.

  • Ryan

    Great answer, I appreciate it a lot.