People buy from other people (and businesses) who they know, like, and trust.
And so, trust is a key factor in converting prospects to customers… and building one-time customers into loyal long-time customers.
There are several ways you can build trust with your audience. You can produce great content, be authentic, interact with them, show social proof, deliver on a promise, and on and on.
But one of the best ways to build trust, and quickly, is through webinars.
Here’s why webinars build trust, and quickly, with your audience…
1. They Show That You Understand Your Audience’s Problem
“This person gets me.”
What a powerful feeling.
Webinars create this by feeling by 1) addressing a nagging problem, and 2) offering content that brings the audience toward a solution to that problem.
It’s a great way to build trust.
Your audience will nod their head and think, “This person was in my shoes and can relate, and they also have a solution. This might just work for me too!”
To make sure your webinar helps solve one of your audience’s problems, go through this process to choose an irresistible webinar topic.
2. They Add More Value Than Blogs and Other Types of Content
Blogs, videos, email marketing – all of this content is great. But when it comes to adding value, webinars rank #1.
Think about it…
During a webinar, your audience sits with you for 30 minutes to an hour or more as you educate them and help solve their problems and pain points.
Your audience typically come away with more trust-building value than they would from most other forms of content.
Host quality webinars and your audiences will come away feeling like they know you, trusting you more and more with every one.
3. They Position You as an Authority
“Does this person really know what they’re talking about?”
A portion of every audience will have this thought at some point – and it’s a fair question.
But a webinar allows you to position yourself as an authority and erase these doubts.
- You can tell your “hero story” in a relatable way
- You can explain their problem
- You can educate them with a well-structured solution
- You can show social proof through guest presenters and testimonials
- You can answer their questions in real-time
4. They Help You Connect With Your Audience
During your webinar, your audience hears your voice. They get a sense for your personality. They might learn some background, or hear a story about you as well.
This builds trust more than most other content delivery methods. It’s like the difference between email and face-to-face meetings.
You’re no longer the mysterious figure behind the blog posts or videos. You’re right there, interacting with them and talking to them during the webinar.
Not just that, but you can also answer their questions and address their objections to buying your product or service.
All of this helps your audience connect with you, which in turn builds more trust.
The more your prospects and customers trust you, the more likely they are to buy from you. Webinars are an indispensable method for building this trust. So find a topic that addresses a problem your audience has, and use your story, personality, and knowledge to show them the solution. It’s a great way to build trust, and win over customers.
How have webinars helped take your business to the next level? Let us know in the comments below!